Digital Marketing Fundamentals

Definition and Scope of Digital Marketing23Benefits and Challenges of Digital Marketing27Digital Marketing Environment27Target Audience Identification22Marketing Objectives and Strategies22Budget Allocation and Measurement27Keyword Research and Analysis25On-Page Optimization27Off-Page Optimization27Social Media Platform Selection25Content Creation and Engagement26Social Media Advertising27Email List Building30Email Campaign Creation29Email Marketing Automation26Content Strategy Development25Content Creation and Distribution23Content Measurement and Optimization27Web Analytics Tools26Key Performance Indicators (KPIs)26Data Analysis and Interpretation22Artificial Intelligence (AI) and Machine Learning24Virtual and Augmented Reality24Blockchain and Cryptocurrency26

Search Engine Optimization (SEO)

What is SEO?30How Search Engines Work26Types of SEO27Keyword Research and Optimization25Content Creation and Optimization30Website Structure and Navigation31Link Building Strategies30Social Media Optimization23Local SEO for Local Businesses26Website Speed and Performance23Mobile Optimization22Security and HTTPS30Tracking and Measuring SEO Performance23Reporting and Communicating SEO Results22Ethical Considerations in SEO25

Social Media Marketing

Introduction to Social Media Marketing31Social Media Platforms and their Features25Social Media Marketing Goals and Objectives26Developing Engaging Content24Content Curation and Repurposing23Social Media Content Calendar and Scheduling26Social Media Advertising Platforms26Creating Effective Social Media Ads25Social Media Campaign Measurement and Analytics30Building and Managing Social Media Communities29Social Media Listening and Monitoring24Social Media Influencer Marketing22Key Performance Indicators (KPIs) for Social Media Marketing24Social Media Analytics and Reporting30Social Media Marketing Optimization28

Email Marketing

Definition and Overview of Email Marketing27Types of Email Marketing Campaigns27Email Marketing Metrics and Analytics23Lead Generation Strategies28Email List Segmentation24Email List Hygiene31Subject Line Optimization22Email Body Structure and Design28Personalization and Segmentation28Introduction to Email Marketing Automation22Creating Automated Email Sequences26Email Marketing Automation Tools31CAN-SPAM Act and GDPR Compliance29Email Marketing Ethics and Accessibility24Continuous Improvement and Optimization30

Content Marketing

Definition and Importance of Content Marketing28Content Marketing Goals and Objectives24Content Marketing Strategy Development25Types of Content Marketing Formats25Content Creation Process22Content Curation Techniques26Content Distribution Channels30Content Promotion Strategies28Content Analytics and Measurement23Key Performance Indicators (KPIs) for Content Marketing23Content Marketing ROI Measurement22Content Marketing Optimization and Improvement27

Web Analytics

Definition and Importance of Web Analytics28Types of Web Analytics Data29Web Analytics Tools and Platforms26Tracking Codes and Implementation24Data Accuracy and Sampling29Data Segmentation and Filtering28Traffic Metrics: Users, Sessions, and Pageviews27Engagement Metrics: Bounce Rate, Time on Page, and Scroll Depth23Conversion Metrics: Goals, Ecommerce Tracking, and ROI31Descriptive and Inferential Statistics28Hypothesis Testing and Significance19Data Visualization and Reporting28Cohort Analysis and Customer Lifetime Value22Multi-Channel Attribution and Cross-Device Tracking23Predictive Analytics and Machine Learning31

Digital Marketing Strategy

Definition and Importance of Digital Marketing Strategy28Digital Marketing Landscape and Trends23Developing a Digital Marketing Strategy Framework22Content Marketing Fundamentals25Search Engine Optimization (SEO)26Content Distribution and Promotion24Social Media Platforms and Audience Targeting26Social Media Content Creation and Engagement28Social Media Advertising and Analytics25Email Marketing Fundamentals28Email Content Creation and Automation22Email Marketing Analytics and Optimization22Digital Marketing Metrics and KPIs29Web Analytics Tools and Data Analysis30Advanced Analytics and Data-Driven Decision Making25

E-commerce Marketing

Defining E-commerce Marketing22E-commerce Business Models27E-commerce Marketing Channels28E-commerce Customer Behavior30Search Engine Optimization (SEO) for E-commerce26Content Marketing for E-commerce22Social Media Marketing for E-commerce24Email Marketing for E-commerce26Web Analytics for E-commerce30Conversion Rate Optimization (CRO) for E-commerce28Marketing Attribution for E-commerce25E-commerce Marketing ROI Measurement29Artificial Intelligence (AI) in E-commerce Marketing23Social Commerce26Mobile Commerce27Voice Commerce18

Mobile Marketing

Definition and Overview of Mobile Marketing22Benefits and Challenges of Mobile Marketing30Mobile Marketing Channels and Platforms27Developing a Mobile Marketing Strategy22Content Creation for Mobile Marketing26Mobile Marketing Measurement and Analytics25Types of Mobile Advertising30Mobile Advertising Platforms and Networks29Mobile Advertising Optimization22App Store Optimization (ASO)23Mobile App User Acquisition22Mobile App Engagement and Retention22Mobile Commerce (M-Commerce)22Artificial Intelligence (AI) in Mobile Marketing23The Future of Mobile Marketing30

Digital Marketing Capstone

Introduction to Digital Marketing22Digital Marketing Planning25Digital Marketing Analytics28Content Creation and Curation24Content Distribution and Promotion25Content Marketing Measurement29Social Media Platform Selection28Social Media Content Creation and Engagement27Social Media Advertising26Keyword Research and Analysis25On-Page and Off-Page SEO27SEO Analytics and Reporting23Email List Building and Segmentation27Email Campaign Creation and Automation27Email Marketing Measurement and Optimization23Web Analytics and Tracking23Digital Marketing ROI Measurement28Digital Marketing Reporting and Presentation27